Ballentine's
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To create buzz for the launch of RZA's x Ballantine's limited edition sriracha sauce, in collaboration with Flying Goose. Content needed to be innovative and celebrate the flavors of the whisky-infused sauce, whilst staying true to iconic Ballantine’s brand.

We partnered with 6 influencers across the UK and South Africa who each find inspiration in taste and culture to create engaging, conversation-starting content. Each influencer showcased how they incorporated the RZA x Ballantine’s sriracha sauce into a delicious recipe that stayed true to their content style and the brand ethos.

Territories

United Kingdom

South Africa

Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Data Analysis

2,127,633

organic impressions

(233% of guarantee)

4.47%

engagement rate

95,000+

engagements

1

additional blog post

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