About

Our services include

Fully Managed Service

Influencer Marketing is powerful - but time-consuming. We run everything - from strategy, to sourcing creators using our data tools, negotiations, contracts and ensuring content adheres to local advertising guidelines. We take all of the hard work off your hands. You can be involved as much or as little as you like.

Usage Rights and Repurposing

Our Campaign Producers can negotiate usage rights for influencer content. Our in-house video editors then optimise assets for all formats of brand-owned and paid social ad usage. Advertising produced by influencers is on average 50% cheaper and 40% more memorable than adverts from traditional video production companies.

Negotiation

Negotiating fees with creators can be a real challenge and can be dependent on many different factors. Our experienced Campaign Producers understand how this works and can work with the creator to settle on a fair payment.

Video Production and Editing

If you want to expand the longevity of your campaign, we offer Video Production and editing for client campaigns. Our in-house video team can produce assets for your own social media channels.

Campaign Management

Once the influencers have been shortlisted and agreed on, we reach out to them, draft contracts and briefs. You then get the job of approving the content before it goes live, and we’ll make sure it adheres to all the local advertising guidelines.

Creative Strategy

Whatever the problem you are having is, we can find a solution. Our team of creative strategists are full of ideas to help your brand succeed.

Paid Advertising Strategy and Execution

To get the most mileage from creator content, we amplify the reach through running paid social ads with content creators at their heart. This drives brand awareness, consideration or conversions, while extending the life cycle of the organic campaign. Insights from content creators allow us to target potential customers with accuracy - through precision targeting, audience building and retargeting campaigns. We can run paid advertising campaigns directly through influencer accounts or brand-owned channels.

E-Commerce and UX Design

For performance campaigns, we can create a landing page that will guarantee conversions.

Data Analysis

We can provide you with performance data from your campaign, and share insights and analysis on what has worked, and what could be improved.

FAQ

How do I go about using influencers in my marketing?

You can work with talent managers or contact influencers directly and take it from there. However, if you're new to this - it can be a challenging and time consuming process. We advise you to speak to an agency (like us) to help get things going.

How do I choose the right influencers for my campaign?

Choosing the right influencer is crucial for campaign success. You may have an idea of the kind of influencer you’re looking for, but while these influencers might look like the perfect choice, they may not speak to your target audience. Influencer selection should be audience and data led, to ensure your brand product is being seen by your target customer.

What influencer demographics should you look at?

Here at Digital Voices, we use gold-standard (and expensive) data tools which look at age, gender and location. Our data tools also affinity profile creators, based on who their audience also watches. Once we find a channel that converts well and speaks directly to your target customers, we can profile channels that similar audiences watch too. It’s also important to consider additional audience insights, including their personal interests, hobbies and likely disposable income.

How are influencer fees set for a brand campaign - how much should I pay?

There are many things that can have an impact on an influencer’s fee and it can be tricky to navigate. However, many of the Digital Voices team have been talent managers or influencers themselves and therefore are now experts at negotiating influencer fees for our global campaigns. We can help!

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Do you manage any talent?

No we do not manage talent, as we believe this can create bias towards particular influencers. Instead we use gold-standard data tools and our historic data from past campaigns to shortlist influencers who speak directly to your target customers and are most likely to achieve our campaign goals.

What channels should I use for my influencer marketing campaign?

It really depends on what your goal is and who you’d like to speak to! We are experts at recommending a platform strategy that solves this problem for you, based on what your priorities are. For example, TikTok isn’t the best place to reach an older audience or to drive traffic to an external website, because of the platform’s demographic and user behaviour. Alternatively, if there’s a specific platform that you’d like to test - we can help to provide a bespoke strategy for you using that platform’s best practices.

Am I too old for TikTok?

No! And it’s not going away - so it’s time to get on board! In fact, it is now part of the buying journey for many.

We have an in-house marketing team. Do we need an agency?

You don’t - if you’d like to keep doing what you’re doing. But if you’re going to test influencer marketing, you won’t truly know whether it works for your brand until you engage a specialist agency. Otherwise it could simply be your strategy that doesn’t work… It’s the same reason that some of the biggest companies in the world ask us to run their influencer activity, even though they have in-house teams too! We like to work as an extension of your in-house marketing team, which helps you scale your business, test new channels and have a fully optimised influencer strategy running without requiring a huge time investment from your in-house team.

OK, but who can I trust?

We know it can feel a bit risky to begin with, but we promise it’s worth it. We can also remove that risk by guaranteeing a minimum number of organic results before we even sign a contract together. And to take it one step further - if a campaign doesn't hit that guarantee, we will commission additional content from our agency fee or simply give our agency fee back to you. That is how confident we are.

Guaranteed Views doesn’t mean very much. Could we just buy them?

Sure, but bought views are not the same type of views. Ours are minimum 30s+ engaged organic views on content the audience has chosen to watch. There is immense value in the strength of the relationship between an influencer and their organic audience, which increases the trust and credibility coming from the influencer’s endorsement. Also, 50% of 18-35 year olds in the UK use ad blockers - by paying for ads, you’re unlikely to reach that generation of technical viewers.

How can I get a sign off from my manager?

Share this Q&A with them! Or bring them along to a call with us - we can help to explain the process. And when we show them the results from our first campaign together, we have a feeling they’ll be over the moon.

How do you justify the agency fee?

The main difference between us and other agencies is our guarantees - for every campaign we guarantee minimum organic results. If we don’t hit those views, we can spend our agency fee commissioning additional content or return it to the client. There is a lot of human work that goes into our campaigns beyond the platform offerings. We design content strategy, our data tools are much more expensive, we negotiate content, contracts and deliverables, even assist with editing. The amount of effort that we put into optimising every aspect of the influencer selection and campaign messaging justifies the agency fee. Additionally, 30% is the fee for other competitors running at our level, so the guaranteed views and extra human interaction is worth it.

What would the process of working together look like?

We let you get involved as much or as little you like! We start with a proposal which will show you exactly what our campaign will look like, including creator verticals, platform strategy and timeline. After we sign a contract, the whole process lasts about 6 weeks (depending on the scale of the campaign). We start by shortlisting influencers - and you can provide us with feedback. Then we reach out to them, draft contracts and briefs, negotiate content and fees. You then get the job of approving the content before it goes live, and we’ll make sure it adheres to all the local advertising guidelines.

If we work together, can I get an invite to the epic Digital Voices Christmas party?

Hell yeah, all our clients are invited! We’ll see you on the dance floor.

We believe influencers should be at the heart of media plans.

Our story

We're not your typical agency –––––

We are a team of influencers, strategists, producers and designers.

Our services include

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