Whether you’re new to Influencer Marketing or looking to scale up your activity - working with a creator can be pivotal for campaign success. Influencers are at the forefront of your brand, and understanding their success and challenges gives you a deeper insight into the creator economy.
We have relaunched our podcast - Creator: Behind the Influence; where every month our CEO chats to a creator about:
We release an episode every month, so subscribe now to find out what goes on behind the scenes of a Creator.
George Mason has over 800k YouTube subscribers and is the self-proclaimed ‘Biggest Catfish of All Time’, who is best known for his prank and comedy videos.
George joins Digital Voices in this episode of Creator: Behind the Influence, to discuss the challenges of finding his career path, starting a YouTube channel as an introvert and how he became a full-time content creator and part-time Harry Styles catfish!
Listen now. Or watch on YouTube.
Danny Lowney, founder of talent agency Sixteenth, joins CEO Jennifer Quigley-Jones on this episode of Creator: Behind the Influence. Danny founded the business at just 21 and over the past 5 years has grown it into one of the leading talent agencies.
This episode looks behind influencers and focuses on the management helping influencers reach their goals. Danny delves into why he started the agency, how he helps creators plan out their careers for longevity and why he says no.
Listen now. Or watch on YouTube
Rowan Ellis has over 200k YouTube subscribers and creates regular video essays about LGBTQ+ pop culture and representation. She also has a TikTok channel with 35k followers and posts a range of short-form content - from book releases to taste tests.
Rowan explains how she began her YouTube career, her commitment to educating viewers on LGBTQ+ issues, and what’s next in her life!
Listen now. Or watch on YouTube
