The BBC wanted to build a community of habitual BBC Sounds listeners and we needed drive equal awareness of BBC Sounds Podcasts, BBC Radio, and exclusive music mixes.
Digital Voices partnered with the BBC on their first ever YouTube creator campaigns. We ensured authenticity by finding genuine BBC brand advocates who naturally integrated BBC messaging into their content. Digital Voices exceeded our targets by 234%.
Organic YouTube Views (over 30 seconds)
of content (Across Instagram & YouTube)