BBC

Drive habitual listeners of BBC Sounds podcasts

Challenge

The BBC wanted to build a community of habitual BBC Sounds listeners and we needed drive equal awareness of BBC Sounds Podcasts, BBC Radio, and exclusive music mixes.

BBC

Solution

Digital Voices partnered with the BBC on their first ever YouTube creator campaigns. We ensured authenticity by finding genuine BBC brand advocates who naturally integrated BBC messaging into their content. Digital Voices exceeded our targets by 234%.

BBC

Result

3,600,000+

Organic YouTube Views (over 30 seconds)

5,700,000+

Organic Impressions

8:28 Mins

average watch-time

91 Pieces

of content (Across Instagram & YouTube)


Contact us
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.