Booking.com

Entice people to rent their home on Booking.com

Challenge

Booking.com needed to raise awareness that you could list your home as a holiday rental on their website and inspire home owners to sign up.

Booking.com

Solution

Our Holiday Fund campaign worked with three very different creators to test who drove the most views and listings. We inspired viewers by showing them the holiday they could have with earnings from listing their property. It was a Finalist for Digiday’s Influencer Campaign of the Year.

Booking.com

Result

350,000+ views

on YouTube content (exceeding our guarantee of 200,000 views)

850,000

impressions on all content

7:40 mins

average watch-time

99% Positive

comment sentiment

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