Access, drive brand affinity and collect data on a very specific B2B audience of IT decision makers in the UK.
The Fasthosts’ Techie Test. We partnered with YouTube creators, whose viewers are interested in IT and web development, to include a sponsored segment in a relevant video. These creators then asked their audience a technical question, pushing them to a micro-site to enter a competition - collecting valuable data on this target customer.
total views (Our target was 5.95m)
impressions on Twitter
average view duration
emails submitted (approx.)