Magnum

Inspire audiences to be True to Pleasure and launch Magnum Ruby ice cream in Europe.

Challenge

During COVID, we needed to launch Magnum’s Ruby ice cream across Europe and share Magnum’s True to Pleasure messaging on Instagram & TikTok.

Magnum

Solution

Each creator balanced brand purpose and product, by sharing what true pleasure means to them and inspiring their audience to be true to their pleasures too. Content drove sky high engagement rates & was visually stunning.

Magnum

Result

10m+ impressions

on Instagram & TikTok (outperforming our 8m guarantee)

98.9% positive

comment sentiment

5 markets

Including 
France, Italy, UK, Spain, Germany

70 Pieces

of content 
from 21 creators on Instagram & TikTok

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