During COVID, we needed to launch Magnum’s Ruby ice cream across Europe and share Magnum’s True to Pleasure messaging on Instagram & TikTok.
Each creator balanced brand purpose and product, by sharing what true pleasure means to them and inspiring their audience to be true to their pleasures too. Content drove sky high engagement rates & was visually stunning.
on Instagram & TikTok (outperforming our 8m guarantee)
Including France, Italy, UK, Spain, Germany
from 21 creators on Instagram & TikTok