Saudi Cup

Excite Saudis about the inaugural Saudi Cup Horse Race


The inaugural Saudi Cup needed to raise vast awareness and excitement about horse racing in a new market.

Saudi Cup


We partnered with creators who matched the personas of three target attendees - young women, families and young men. They each shared the excitement of the horse race and getting ready before the event.

Saudi Cup



across all platforms

163% overperformance

on our guarantees

99.9% positive

comment sentiment

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