Saudi Cup

Excite Saudis about the inaugural Saudi Cup Horse Race

Challenge

The inaugural Saudi Cup needed to raise vast awareness and excitement about horse racing in a new market.

Saudi Cup

Solution

We partnered with creators who matched the personas of three target attendees - young women, families and young men. They each shared the excitement of the horse race and getting ready before the event.

Saudi Cup

Result

1.2m views

across all platforms

163% overperformance

on our guarantees

99.9% positive

comment sentiment

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