Trainline

Encourage customers to adventure around Europe

Challenge

Increase usage of mobile bookings and tickets on the Trainline app among a young UK audience.

Trainline

Solution

We partnered with 6 YouTube creators to adventure around the UK for a weekend break using the Trainline app. Document their use of the Trainline app on Instagram and YouTube.

Trainline

Result

500,000+ views

on YouTube content

2,500+ comments

on YouTube

500,000+ impressions

on Instagram

98% positive

comment sentiment

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