Universal Studio

Deeply connect with new Aurora fans across the globe

Challenge

Universal Music wanted to find a way to connect with the plethora of Aurora fans across the globe to raise awareness of her latest single.

Universal Studio

Solution

As Aurora is championed by a number of niche communities, we partnered with art, Disney and Sims creators to raise awareness of her as an artist and her latest release.

Universal Studio

Result

450,000+

Organic YouTube views (We guaranteed 300,000)

208,000+

Instagram impressions (We guaranteed 150,000)

145%

performance over our target

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