The State of Influence Report 👇

The Creator Economy is on track to reach $600 billion by 2030.

2025 proved just how fast the industry is accelerating. It was the year experimentation finally met scale – from Unilever’s increased investment in creator-led strategies signalling mainstream confidence, to the rise of AI tools reshaping how content is produced, optimized, and tracked.

2026 will be defined by smarter measurement, AI-powered efficiency, and creator-brand partnerships that shape culture in real time.

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Our Insights Report is your essential guide to driving success in 2026...

What you can expect

Creators as Culture Catalysts

Creators are shaping global tastes, trends, and behaviours, offering audiences access to new cultures, communities, and perspectives.

Collaboration Over Transactions

Brands are moving beyond one-off sponsorships toward deeper creator partnerships that prioritize co-creation.

From Social Feeds to Screens

Digital-native talent is breaking into TV and streaming, expanding reach beyond social and giving brands new storytelling avenues.

Where Culture Meets Commerce

With platforms investing heavily in in-app shopping, social commerce now sits at the intersection of inspiration and purchase.

AI as a Creative Force

AI is a structural shift. In 2026, it will continue to unlock new possibilities while raising important conversations about authenticity and brand integrity.

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Inside you’ll find data-backed, need-to-know insights from our leaders, clients, & creators

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