We designed a campaign that persuaded viewers to try the experience, by demonstrating how fun gameplay can be. We planned for creators within each market to play a game of D&D together to gain genuine excitement. Each influencer produced a sponsored integration on their YouTube channel, structured around their experience playing D&D and incorporating their character into the storyline. They also produced supporting content on Instagram.

The campaign won Bronze for the Best Gaming Campaign at the Influencer Marketing Awards 2022.