Dungeons & Dragons
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The aim of this campaign was to partner with a minimum of nine influencers that weren’t yet established within the roleplaying gaming world, to change perceptions and inspire new players to D&D in the UK, Germany, and France.

We designed a campaign that persuaded viewers to try the experience, by demonstrating how fun gameplay can be. We planned for creators within each market to play a game of D&D together to gain genuine excitement. Each influencer produced a sponsored integration on their YouTube channel, structured around their experience playing D&D and incorporating their character into the storyline. They also produced supporting content on Instagram.


United Kingdom



Usage Rights and Repurposing
Video Production and Editing
Campaign Management
Creative Strategy
Data Analysis
1 million

organic impressions across both platforms


positive brand sentiment


over-performance on our guarantees


clicks to D&D content

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