Dungeons & Dragons
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The aim of this campaign was to partner with a minimum of nine influencers that weren’t yet established within the roleplaying gaming world, to change perceptions and inspire new players to D&D in the UK, Germany, and France.

We designed a campaign that persuaded viewers to try the experience, by demonstrating how fun gameplay can be. We planned for creators within each market to play a game of D&D together to gain genuine excitement. Each influencer produced a sponsored integration on their YouTube channel, structured around their experience playing D&D and incorporating their character into the storyline. They also produced supporting content on Instagram.

The campaign won Bronze for the Best Gaming Campaign at the Influencer Marketing Awards 2022.

Territories

United Kingdom

France

Germany

Services
Usage Rights and Repurposing
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy
Data Analysis
1 million

organic impressions across both platforms

99.83%

positive brand sentiment

134%

over-performance on our guarantees

14,900

clicks to D&D content

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