We designed a campaign that persuaded viewers to try the experience, by demonstrating how fun gameplay can be. We planned for creators within each market to play a game of D&D together to gain genuine excitement. Each influencer produced a sponsored integration on their YouTube channel, structured around their experience playing D&D and incorporating their character into the storyline. They also produced supporting content on Instagram.
The campaign won Bronze for the Best Gaming Campaign at the Influencer Marketing Awards 2022.
organic impressions across both platforms
positive brand sentiment
over-performance on our guarantees
clicks to D&D content