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To drive mass awareness and excitement about the new Frubes tubes and their new packaging, design and jokes coinciding with Halloween. The aim was to captivate audiences of parents with thumb-stopping content that demonstrates the benefits of the tubes.

We partnered with 4 parent creators, who were already customers of Frubes. Instagram Reels and Stories that authentically showcased kids and parents share a special Halloween moment together with the product.


United Kingdom

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis


Total Organic Instagram impressions (exceeding target by 149.6%)


Extra Impressions with Paid Promotion

100% positive

Brand Sentiment Across All Campaign Content

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