La Vie
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Help La Vie in their mission to change conventional eating habits through their Veganuary campaign. We were tasked with; driving vast brand awareness of La Vie’s award-winning plant-based bacon on social media, highlighting La Vie’s inclusivity messaging, and bring to life the La Vie national OOH campaign that encourages curious Gen Z and veggie/vegan audiences to try La Vie for themselves.

We carefully selected six TikTok creators to showcase the inclusive and playful personality of the brand in TikTok videos amongst a plethora of UK audiences - from die-hard vegans, to meat-eating Gen Z. To further increase the reach and impact of the campaign, we secured usage rights for some influencer content to boost as Spark Ads on TikTok.


United Kingdom

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis


organic TikTok impressions


Exceeding the target by an extraordinary +770% 




TikTok videos

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