We partnered with 6 creators across TikTok and Instagram to create reactive, engaging, and funny content featuring a key theme of the movie. Creators included a strong CTA to encourage their viewers to buy tickets to watch the movie. We then boosted content from all creators to further drive traffic to the ticket page.
United States
impressions (exceeding forecast by 300%)
CPI
influencers attended the Premiere in LA and posted additional content