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Our task was to inspire audiences to watch Joy Ride in theaters during the film’s opening weekend. With under one month before the release date, we had a very short turnaround time to source and brief creators and to get content live.

We partnered with 6 creators across TikTok and Instagram to create reactive, engaging, and funny content featuring a key theme of the movie. Creators included a strong CTA to encourage their viewers to buy tickets to watch the movie. We then boosted content from all creators to further drive traffic to the ticket page.


United States

Usage Rights and Repurposing
Video Production and Editing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis


impressions (exceeding forecast by 300%)




influencers attended the Premiere in LA and posted additional content

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