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To reach new audiences for Lush by creating awareness around the Lush x Lazy Oaf collaboration and tapping into both the Lush target audience as well as Lazy Oaf’s target market. We also were tasked with driving footfall both virtually and in-store with a one-platform approach, whilst ensuring the key messaging and collection were integrated throughout the content.

We partnered with 5 YouTube creators who were known for their routine-based content, to naturally integrate the collection within their own ‘Lazy’ routine that felt authentic to each creator and also realistic and attainable to their audience, with a focus on reclaiming Laziness. Each creator produced a semi-dedicated YouTube video, with 4 creators producing a supporting YouTube Short. The content drove footfall to the website, with over 90% of users being new and almost 30% demonstrating intent to purchase.


United Kingdom

Campaign Management
Creative Strategy
Data Analysis


impressions (exceeding target by 126%)


engagement rate


positive brand sentiment

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