Motorway
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To stand out from well-known competitors by educating on Motorway’s unique selling points and to engage an older-skewing audience to drive deep conversion consideration for an involved decision such as selling your car.

We partnered with 5 creators from 4 different verticals who spoke to our target age and location demographics. Using a blended approach of long-term and short-term content, we sponsored YouTube content to educate viewers on the benefits of using Motorway, supported by Instagram stories to reach people at multiple touchpoints in the consumer journey. Reels were also tested with 2 creators in order to further awareness with the target audience. 

Territories

United Kingdom

Services
Usage Rights and Repurposing
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy
Data Analysis

420,598

organic impressions (112% of target)

5%

engagement rate

9:54

average watch time

462

car valuations made

1,763

bitly link clicks/QR code scans

4

conversions in 30 days (despite campaign being optimised to awareness and consideration)

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