We partnered with 5 creators from 4 different verticals who spoke to our target age and location demographics. Using a blended approach of long-term and short-term content, we sponsored YouTube content to educate viewers on the benefits of using Motorway, supported by Instagram stories to reach people at multiple touchpoints in the consumer journey. Reels were also tested with 2 creators in order to further awareness with the target audience.
organic impressions (112% of target)
average watch time
car valuations made
bitly link clicks/QR code scans
conversions in 30 days (despite campaign being optimised to awareness and consideration)