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The campaign aimed to drive brand awareness and encourage more UK medical professionals to join the bank and sign up for additional shifts before the Winter peak. The target audience was the UK to ensure sensitivity around individual’s relationship to the NHS.

We partnered with 10 UK creators who were either medical professionals or have a deep affinity with the NHS, be it through family, friends, or personal connection. The content showcased the benefits of joining NHSP, its new service offerings, and inspired NHSP sign ups.


United Kingdom

Campaign Management
Creative Strategy
Usage Rights and Repurposing
Data Analysis


Total Impressions across YouTube & Instagram


Exceeding our target by +29%


Positive Brand Sentiment

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