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The aim of this campaign was to grow awareness of Pearson Revise as a trusted brand for exam preparation and encourage viewers to purchase Pearson Revise products to aid students with revision.

We partnered with 6 different UK ‘Studytubers’ to integrate Pearson in ‘Study With Me’ style content across YouTube and Instagram.


United Kingdom

Campaign Management
Creative Strategy
Usage Rights and Repurposing


Total Impressions

(Exceeding our target by +96%)


YouTube Views


Instagram Impressions


Positive Brand Sentiment

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