Petit Filous
Scroll down
The goal was to drive excitement about the new Petits Filous “No Added Sugar” and “Petits Filous Dairy Free” products and raise awareness about the nutritious benefits of the product: growing up strong, spirited and healthy.

We partnered with 11 UK based creators of varying sizes and verticals, allowing us to target a large number of UK parents. Each creator produced Instagram Reels and Stories showing the product as part of their child’s everyday life. We gained additional engagement and exposure by boosting the organic content of 2 creators.


United Kingdom

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution


organic Instagram Impressions 


Achieving 180% of target 


extra impressions with Paid Promotion


positive brand sentiment (across all campaign content)

Contact us

Digital Voices is committed to protecting your privacy, and we’ll only use your personal information to provide the services you requested. We would like to contact you with industry insights, news and reports.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe and privacy policies, please review our Privacy Policy.

By clicking submit above, you consent to allow Digital Voices to store and process the personal information submitted above to provide you the content requested.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.