We partnered with 11 UK based creators of varying sizes and verticals, allowing us to target a large number of UK parents. Each creator produced Instagram Reels and Stories showing the product as part of their child’s everyday life. We gained additional engagement and exposure by boosting the organic content of 2 creators.
organic Instagram Impressions
Achieving 180% of target
extra impressions with Paid Promotion
positive brand sentiment (across all campaign content)