Petit Filous
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The goal was to drive excitement about the new Petits Filous “No Added Sugar” and “Petits Filous Dairy Free” products and raise awareness about the nutritious benefits of the product: growing up strong, spirited and healthy.

We partnered with 11 UK based creators of varying sizes and verticals, allowing us to target a large number of UK parents. Each creator produced Instagram Reels and Stories showing the product as part of their child’s everyday life. We gained additional engagement and exposure by boosting the organic content of 2 creators.

Territories

United Kingdom

Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution

1,447,031

organic Instagram Impressions 

180%

Achieving 180% of target 

2,811,320

extra impressions with Paid Promotion

100%

positive brand sentiment (across all campaign content)

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