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The aim of this campaign was to drive brand awareness and downloads of Plum and provide a competitive cost per acquisition (CPA) to use as a benchmark for future campaigns.

We partnered with 16 different UK creators across a range of verticals to integrate Plum into sponsored YouTube videos.


United Kingdom

Campaign Management
Creative Strategy
Usage Rights and Repurposing

2.1 million


(800,000 guarantee) exceeding our target by 260%

Mid-way through the campaign we integrated a strong incentive for viewers, which increased conversion rates from 18% to 31%.

We also extended the lifecycle of content beyond the initial interest spike when content was first posted, allowing Plum to target the creator’s organic and immediate audience, reach new audiences with emotive, personable ads with credible creators, building trust in Plum.

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