Plum
Scroll down
The aim of this campaign was to drive brand awareness and downloads of Plum and provide a competitive cost per acquisition (CPA) to use as a benchmark for future campaigns.

We partnered with 16 different UK creators across a range of verticals to integrate Plum into sponsored YouTube videos.

Territories

United Kingdom

Services
Negotiation
Campaign Management
Creative Strategy
Usage Rights and Repurposing

2.1 million

views

(800,000 guarantee) exceeding our target by 260%

Mid-way through the campaign we integrated a strong incentive for viewers, which increased conversion rates from 18% to 31%.

We also extended the lifecycle of content beyond the initial interest spike when content was first posted, allowing Plum to target the creator’s organic and immediate audience, reach new audiences with emotive, personable ads with credible creators, building trust in Plum.

Contact us

Digital Voices is committed to protecting your privacy, and we’ll only use your personal information to provide the services you requested. We would like to contact you with industry insights, news and reports.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe and privacy policies, please review our Privacy Policy.

By clicking submit above, you consent to allow Digital Voices to store and process the personal information submitted above to provide you the content requested.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.