We partnered with 16 different UK creators across a range of verticals to integrate Plum into sponsored YouTube videos.
(800,000 guarantee) exceeding our target by 260%
Mid-way through the campaign we integrated a strong incentive for viewers, which increased conversion rates from 18% to 31%.
We also extended the lifecycle of content beyond the initial interest spike when content was first posted, allowing Plum to target the creator’s organic and immediate audience, reach new audiences with emotive, personable ads with credible creators, building trust in Plum.
Are you a growth-seeking brand? We'd love to have a chat about how we can work together!