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Drive installs of discount code browser extension Pouch from a specific demographic of UK desktop users. Achieve a target CPA.

Used a data led approach to discover YouTube creators with strong UK audiences and who access Pouch’ target customer. We worked on an always-on approach between 2019 and 2022, this meant we were able to continuously optimize creator briefs which resulted in higher click through rates and conversion rates - even as influencers fees were increasing.


United Kingdom

Campaign Management
Creative Strategy
Usage Rights and Repurposing
Data Analysis


creators sponsored


sponsored videos


monthly CPA target

38 million+

total views

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