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To capture how moving home can unlock happiness - this could be moving because of a growing family, an exciting change in circumstances, following a dream... The campaign aimed to capture the happiness felt after making that change, and inspire audiences to consider moving themselves.

We partnered with 5 creators who each produced Instagram Reels and Stories to showcase how they ‘found their happy with Rightmove’ and position Rightmove as the only place you need to look for your new home.


United Kingdom

Campaign Management
Creative Strategy
Data Analysis


Instagram impressions

(122% of target)


positive brand sentiment


engagement rate


‘Moving Stories’

(dedicated content for Rightmove channels)

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