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Targeting a student audience and educating on what the Creative Cloud all apps plan is, that aligned with the creator’s passion or hobby. Creators also needed knowledge and first-hand use of at least one Adobe app so they could tell a genuine story.

We partnered with 11 creators on YouTube, to produce an integrated video that spoke authentically about the Adobe Creative Cloud offering; featuring their knowledge/use of an Adobe app alongside a passion project or hobby. We also worked with 4 of the 11 creators to produce supporting Instagram Stories that were then utilised for paid ads.


United Kingdom

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Data Analysis

views and impressions

(exceeding our target by 127%)


consideration clicks


Avg. engagement rate

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