Insights

Want to know how to get the most out of your TikTok ads? Discover our six steps to success!

As brands eagerly await the Love Island final, we look at why you should work with reality TV stars in marketing campaigns, and how this may differ from content creators.

Happy International Women’s Day! Digital Voices is proud to be a female-founded agency with women at all levels, all looking to make a difference in the world.

This International Women’s Day, Jenny Quigley-Jones, Founder of Digital Voices shares why it’s important for brands to work with a female-led marketing agency.

Discover how Meta users can now obtain a verified status and gain access to exclusive platform features, plus more industry insights!

We are proud to announce that Digital Voices is now Cyber Essentials certified! Discover what this means for the security of our client data..

YouTube continues to remain top spot for US teens as 19% of this group admit to using it constantly. So, what does this mean for brands targeting younger demographics?

Did you know that the internet creates more carbon than the aviation industry, accounting for up to 5.9% of global emissions and on track to double by 2025. 

See how Rihanna's strategic Super Bowl makeup moment was enough to position Fenty Beauty as the most talked about brand on social media!

Explore the latest in social media updates, including Fenty Beauty's viral TikTok commercial.

YouTube stars, KSI and Logan Paul, are skyrocketing sales of their Prime Energy drink through Influencer Marketing efforts. Discover how they created viral success.

YouTube has announced a new monetisation programme for creators on its Shorts plus more of the latest industry news and updates.

We welcomed our new Head of Client Development. Get to know a little more about Georgia and her role here at Digital Voices.

Discover our takeaways from working with TikTok’s overnight obsession Alix Earle and how she grew a total audience of 3.7M followers in one month.

From automated ads to a cookieless world, discover the latest predictions in Paid Social for 2023.

Explore the key trends forecasted for Influencer Marketing in 2023, and discover how brands can use this information to drive sales.

Instagram announces the introduction of a new replica of BeReal for users to share daily snapshots, plus more on the latest platform and industry updates.

TikTok has significantly changed the face of the publishing industry; with increased sales and individual authors rising to fame out of the blue, but what is it about BookTok that causes it to have such an influence?‍

This Black History Month, we sat down with core players in the Influencer space to discuss the impact Black Creators have. Here are some of the key takeaways.

Key learnings from our recent interview with Chloë Downes, SHFT agency discussing the challenges that Black Creators face and how the Influencer Space can become more inclusive.

Discover how Veganuary Influencer Marketing campaigns have become a pivotal moment for food brands looking to engage with Gen Z.

BeReal wins ‘App of the Year’ and is praised for its authenticity, plus more industry insights

With advertisers pulling out of Twitter ads since Elon purchased the platform, is the right call for you to redistribute your advertising spend to a different platform?

Explore 5 top tips for planning and managing your Christmas Influencer campaigns in the food sector.

Your weekly roundup of the latest industry news including Spotify's recent audiobook expansion and Twitter's long tweet tests.

Join us for an insightful webinar session with a panel of exciting guest speakers who are at the heart of the Beauty Industry!

Learn about the risks of cutting back during a recession and how Influencer Marketing can continue to drive customer acquisition affordably and effectively.

Discover the latest in industry news including Mr Beast's new title as the most-subscribed YouTuber and more updates!

Discover how seamless sponsored segments are the key to generating engaging brand partnerships.

The latest in digital news has arrived. Discover Elon Musk's plans for Twitter as he officially completes £44 billion takeover and rolls out charges for verified users.

Last week we headed to the Influencer Marketing Show to host a fireside chat on how to market during a recession, meet new connections and catch up with old friends. Discover some of the key takeaways from the event!

MSL’s reported a racial pay gap of 21.5% between white and black influencers. Discover how brands and agencies can do better to partner with Black creators.

YouTube announces it is officially swapping out infamous channel names to handles. This new direction will make it easier for creators and users to mention each other.

In theme with this year's Black History Month, we are highlighting the importance of 'Action not Words' through the practice of Inclusive Marketing as a long-term strategy.

The latest in digital news and industry updates has arrived. Elon Musk decides to proceed with original $44 billion Twitter acquisition and proposes the platform accept this offer to avoid court trial.

This Black History Month, Digital Voices are celebrating Black Creators who are shaping the Influencer Industry through inspiring creativity and innovation. Discover just some of faces who are making a mark in the creator space.

Determined to master video despite ongoing backlash from creators, Instagram is switching things up with its latest update. Stories up to 60 seconds will no longer be separated into 15-second segments. Read more to discover the latest industry insights.

Digital Voices take home the Influencer Marketing Agency of the Year Award! We are incredibly proud to have taken home this title, judged by both the Blogosphere panel and a public vote.

Do you have an in-house marketing team but looking to test new Influencer Marketing strategies and scale your brand? Discover how Digital Voices can support you and become a valuable asset to your business.

YouTube has cracked the code when it comes to paying creators, announcing a new way for creators to earn 45% of the revenue generated from ads that run between Shorts videos from 2023. Read more to discover the latest industry insights.

Partnering with big brands brings high levels of enthusiasm from creators, but how do you navigate high expectations? Here's Digital Voices' guide to creating clear briefs to ultimately produce the best results.

Digital Voices joins the Institute of Practitioners in Advertising (IPA) to raise the standards of the agency and the Influencer Marketing industry as a whole, as well offering training and development opportunities to support our team.

Inflation is rising, and the cost of living crisis is deepening. People are being told to cut down on spending, but how does this work when it comes to marketing budgets and how could Influencer Marketing be the most cost-effective channel to drive acquisition?

Following Twitter’s "Retweets" and TikTok’s newly introduced Repost button, Instagram is working on a feature where users can re-share someone else’s content onto their own feed in a new tool called "Reposts".

At Digital Voices, we believe influencers should be at the heart of yearly media plans, discover how your brand could benefit from long-term partnerships with creators.

Love Island has become more than a summer escape as both contestants and viewers anticipate influencer brand deals as part of its finale, but what can we take away from this year’s partnerships?

Instagram announces scale back on eCommerce efforts as the past few months have seen a decline in the demand for shopping tools on these platforms appears to be declining.

Users can say goodbye to typos and enjoy a more approachable and stress-free user experience as Twitter begins testing of new 'Edit Tweet' feature.

Both platforms embrace short-form video content due to the traction it generates, as well as converting traffic into sales. But what one should you use in your next Influencer Marketing campaign?

Last weekend we paid to sponsor the Academic Empowerment Conference, an annual student event organised by Empowered by Vee aimed at young people who feel underrepresented and under-supported in their academic studies.

It’s safe to say BeReal has become somewhat of a threat to Instagram, so, it’s no surprise the company is taking measures to curb this before its growing popularity goes any further.

BeReal reached #1 spot in the best of the App Stores ‘Free App’ category in July, surpassing social media giants Instagram and TikTok. But what is the reason for this BeReal breakthrough?

TikTok is gearing up to position itself as an even bigger threat to Google. The short-form app is currently testing a new search function to highlight keywords in comments and links to search results for the term.

The parent company of Facebook and Instagram has been secretly working on a Twitch-inspired live streaming platform called Super, to allow influencers to host livestreams.

The streaming giant revealed it is working on making it easier for creators to turn their long-form videos into Shorts with its new “Edit into a Short” tool in both its iOS and Android app.

Parasocial relationships have grown exponentially with the rise of social media creators, but are viewers now moving away from these deeper relationships because of TikTok?

Instagram is now making all videos shorter than 15 minutes into Reels - but what impact does this have on users and creators?

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Explore how to optimise your influencer strategy by engaging with the most pivotal generation - Gen Z.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

We welcomed our new CTO. Get to know a little more about Trent Yunus and his role here at Digital Voices.

Discover the brands who participated in supporting Pride month and went beyond rainbow marketing or reactive campaigns without a clear purpose

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Taking home the trophy at IMAs 2022

Enjoy a new podcast episode of Creator: Behind the Influence each month! Discover in-depth insights about the Influencer Marketing industry and find out what goes on behind the scenes of a Creator.

‍Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

We have relaunched our podcast - Creator: Behind the Influence! Listen now to this month's podcast with Rowan Ellis.

Instagram have just announced they're testing a new update to only show 3 of a creators' Stories, but how will this impact creators and brands?

We went to New York to launch our new US office, set up a base, host a stand at the IMS and organise an exclusive panel event for marketers at Soho House. These are our takeaways.

We’re proud to be a female-led business, and as the agency has grown we now have over 80% female employees. Learn more about the women who make Digital Voices great.

Every year, marketers turn to the Super Bowl to find the most innovative and groundbreaking commercial. Here are Digital Voices’ top 5 Super Bowl commercial picks and our thoughts on them.

With members of our team who have been talent managers or influencers themselves, here are six factors that we find to have an impact on an influencer’s fee.

Choosing the right influencer for your campaign is crucial to success.

Say goodbye to IGTV and Instagram Feed videos as we know it, here's the update on Instagram's changes to its video platform.

After a year of home working, here Jenny's 5 top tips for building a happy and remote team. Hint: It's not all about cookies, brownies, drinks and Deliveroo, but it sure helps...

With authentic engagement becoming more important in social media marketing, genuine collaboration between online influencers is worth its weight in gold - just look at the impact it had on Among Us!

Here's why Rising Stars are the answer, how platforms are moving towards niche content, and what the future of influencer partnerships looks like for brands.

In September 2020, hot on the heels of TikTok being banned in India over national security fears, YouTube launched its own short-form challenger, YouTube shorts.

A new chance for you to deep dive into the team’s binge-worthy YouTube recommendations from the past week.

It has reached a point where there are more filters on Instagram that “enhance” your features than those that don’t. What knock on effects does this have in the influencer marketing industry?

Welcome to week three of our Lockdown Lift Up where we share some lockdown love in the form of our favourite YouTube videos from the past week.

With the end in sight, it’s Digital Voices' final Lockdown Lift-Up and make sure you tune in as we are going out with a bang.

Is Airbnb’s Announcement the End of Performance Marketing? We discuss their new approach and what it means for their competitors…