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The Big Creator Challenge with Adobe is coming to Advertising Week Europe
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The Big Creator Challenge with Adobe is coming to Advertising Week Europe

Creators are in with a chance to win a £25,000 brand deal with Adobe.

Neve Fear-Smith
February 24, 2026
What’s Hot On Socials? Lunar New Year, Wuthering Heights & the Olympics

What's trending on social media this week?

Neve Fear-Smith
February 20, 2026
Gen X: The Hidden Influencer Marketing Opportunity | Report

Discover why your brand needs to include Gen X in your Influencer Marketing strategy.

Neve Fear-Smith
February 19, 2026
What’s Hot On Socials? Bad Bunny, ASDA Baskets & Bebot Transformations

Happy Bad Bunny social media takeover week to those who celebrate.

Neve Fear-Smith
February 13, 2026
How DoorDash is Breaking Valentine’s Day Marketing Stereotypes

DoorDash showcased non-steretypical types of love in its Valentine's Day Influencer Marketing campaign.

Neve Fear-Smith
February 10, 2026
The 2026 Super Bowl is a Lesson in Culturally Sound Marketing

Bad Bunny's Super Bowl half-time performance can teach brand marketers a lot about culturally sound marketing.

Neve Fear-Smith
February 9, 2026
What’s Hot On Socials? The Grammys, Pepsi’s Super Bowl & Chinese Medicine

Social media comes alive in the week post-Grammys and pre-Super Bowl.

Neve Fear-Smith
February 6, 2026
Why the World's Biggest Brands Are Turning Their Back on Super Bowl Advertising

Nike, Budweiser, and more are stepping away from the Super Bowl advertising stage.

Neve Fear-Smith
February 4, 2026
What’s Hot On Socials? Dr. Pepper’s Theme Song, Office Humor & Influencer Diversification

How a viral creator video became a prime-time ad for Dr. Pepper.

Neve Fear-Smith
January 30, 2026
AI Can Identify Brand Safe Influencers - Here’s How

How do you know your influencer partners are brand safe?

Neve Fear-Smith
January 27, 2026
What’s Hot On Socials? Japanese Cheesecake, Owl Impressions & BBC Expands to YouTube

A new sweet treat obsession is reminiscent of TikTok during the pandemic.

Neve Fear-Smith
January 23, 2026
How Brands Can Adapt to the Rise of Digital Minimalism

Years of being glued to screens and social media during the pandemic have left consumers craving more – more personalization, more substance, more mindful consumption. 

Neve Fear-Smith
January 20, 2026
The Influencer Marketing Trends Brands Need to Know in 2026

Shape your Influencer Marketing strategy for the year ahead.

Neve Fear-Smith
January 19, 2026