Insights

YouTube has cracked the code when it comes to paying creators, announcing a new way for creators to earn 45% of the revenue generated from ads that run between Shorts videos from 2023. Read more to discover the latest industry insights.

Inflation is rising, and the cost of living crisis is deepening. People are being told to cut down on spending, but how does this work when it comes to marketing budgets and how could Influencer Marketing be the most cost-effective channel to drive acquisition?

Following Twitter’s "Retweets" and TikTok’s newly introduced Repost button, Instagram is working on a feature where users can re-share someone else’s content onto their own feed in a new tool called "Reposts".

At Digital Voices, we believe influencers should be at the heart of yearly media plans, discover how your brand could benefit from long-term partnerships with creators.

Love Island has become more than a summer escape as both contestants and viewers anticipate influencer brand deals as part of its finale, but what can we take away from this year’s partnerships?

Instagram announces scale back on eCommerce efforts as the past few months have seen a decline in the demand for shopping tools on these platforms appears to be declining.

Users can say goodbye to typos and enjoy a more approachable and stress-free user experience as Twitter begins testing of new 'Edit Tweet' feature.

Both platforms embrace short-form video content due to the traction it generates, as well as converting traffic into sales. But what one should you use in your next Influencer Marketing campaign?

Last weekend we paid to sponsor the Academic Empowerment Conference, an annual student event organised by Empowered by Vee aimed at young people who feel underrepresented and under-supported in their academic studies.

It’s safe to say BeReal has become somewhat of a threat to Instagram, so, it’s no surprise the company is taking measures to curb this before its growing popularity goes any further.

BeReal reached #1 spot in the best of the App Stores ‘Free App’ category in July, surpassing social media giants Instagram and TikTok. But what is the reason for this BeReal breakthrough?

TikTok is gearing up to position itself as an even bigger threat to Google. The short-form app is currently testing a new search function to highlight keywords in comments and links to search results for the term.

The parent company of Facebook and Instagram has been secretly working on a Twitch-inspired live streaming platform called Super, to allow influencers to host livestreams.

The streaming giant revealed it is working on making it easier for creators to turn their long-form videos into Shorts with its new “Edit into a Short” tool in both its iOS and Android app.

Parasocial relationships have grown exponentially with the rise of social media creators, but are viewers now moving away from these deeper relationships because of TikTok?

Instagram is now making all videos shorter than 15 minutes into Reels - but what impact does this have on users and creators?

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Explore how to optimise your influencer strategy by engaging with the most pivotal generation - Gen Z.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

We welcomed our new CTO. Get to know a little more about Trent Yunus and his role here at Digital Voices.

Discover the brands who participated in supporting Pride month and went beyond rainbow marketing or reactive campaigns without a clear purpose

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Taking home the trophy at IMAs 2022

Danny Lowney, founder of talent agency Sixteenth, joins CEO Jennifer Quigley-Jones on this episode of Creator: Behind the Influence.

‍Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

We have relaunched our podcast - Creator: Behind the Influence! Listen now to this month's podcast with Rowan Ellis.

Instagram have just announced they're testing a new update to only show 3 of a creators' Stories, but how will this impact creators and brands?

We went to New York to launch our new US office, set up a base, host a stand at the IMS and organise an exclusive panel event for marketers at Soho House. These are our takeaways.

We’re proud to be a female-led business, and as the agency has grown we now have over 80% female employees. Learn more about the women who make Digital Voices great.

Every year, marketers turn to the Super Bowl to find the most innovative and groundbreaking commercial. Here are Digital Voices’ top 5 Super Bowl commercial picks and our thoughts on them.

With members of our team who have been talent managers or influencers themselves, here are six factors that we find to have an impact on an influencer’s fee.

Choosing the right influencer for your campaign is crucial to success.

Say goodbye to IGTV and Instagram Feed videos as we know it, here's the update on Instagram's changes to its video platform.

After a year of home working, here Jenny's 5 top tips for building a happy and remote team. Hint: It's not all about cookies, brownies, drinks and Deliveroo, but it sure helps...

With authentic engagement becoming more important in social media marketing, genuine collaboration between online influencers is worth its weight in gold - just look at the impact it had on Among Us!

Here's why Rising Stars are the answer, how platforms are moving towards niche content, and what the future of influencer partnerships looks like for brands.

In September 2020, hot on the heels of TikTok being banned in India over national security fears, YouTube launched its own short-form challenger, YouTube shorts.

A new chance for you to deep dive into the team’s binge-worthy YouTube recommendations from the past week.

It has reached a point where there are more filters on Instagram that “enhance” your features than those that don’t. What knock on effects does this have in the influencer marketing industry?

Welcome to week three of our Lockdown Lift Up where we share some lockdown love in the form of our favourite YouTube videos from the past week.

With the end in sight, it’s Digital Voices' final Lockdown Lift-Up and make sure you tune in as we are going out with a bang.

Is Airbnb’s Announcement the End of Performance Marketing? We discuss their new approach and what it means for their competitors…