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Why Influencer Campaigns Need Social Listening to Succeed
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Why Influencer Campaigns Need Social Listening to Succeed

The most successful influencer campaigns now marry human creativity with data intelligence, which is where social listening becomes essential. 

Neve Fear-Smith
November 12, 2025
Why Creator Paid Ads Are the Future of High-Performing Brand Campaigns

Consumers are tired of ads that feel like a hard sale. The best ads now entertain, educate, and feature trusted voices, which is why Influencer Marketing is so popular. 

Neve Fear-Smith
November 11, 2025
What’s Hot On Socials? Mom's Texts, Movember, Christmas Ads

What is trending on social media now that Halloween is over and the Holiday season is on the horizon?

Neve Fear-Smith
November 7, 2025
Do Consumers Still Care About Christmas TV Ads?

Could a creator-first approach to holiday advertising better reflect the world around us?

Neve Fear-Smith
November 4, 2025
What’s Hot On Socials? Group 7, Halloween Snacks & Beez in the Trap

These are the trends your brand should be embracing as we enter spooky season.

Neve Fear-Smith
October 24, 2025
How Digital First Creators are Breaking into the Television Industry

Creators don't need TV to boost their careers – TV needs creators to elevate its relevance.

Neve Fear-Smith
October 22, 2025
When Creators Own the Brief: Behind the Scenes at Advertising Week New York with Adobe

Learn how we partnered with Adobe to give creators a seat at the table at Advertising Week New York.

Neve Fear-Smith
October 20, 2025
Creators Took Over Advertising Week New York – What Can Brands Learn?

Advertising Week brought in an incredible crowd of brands, agencies, and, more than ever, creators. Here's what brands can learn from the events.

Neve Fear-Smith
October 20, 2025
What’s Hot On Socials? King Kylie, Heinz Beans & Red Flags

King Kylie is back, and Heinz Beans made headlines with their reactive marketing.

Neve Fear-Smith
October 17, 2025
A Marketing Deep Dive on REFY Beauty

What can brand marketers learn from REFY Beauty's age-inclusive campaign?

Neve Fear-Smith
October 15, 2025
How DoorDash Celebrates Hispanic Heritage Through Creator Partnerships

Learn about our mission with DoorDash to engage the Hispanic community far beyond Hispanic History Month.

Neve Fear-Smith
October 7, 2025
Stop Expecting All the Answers: Amazon’s Lucrece Loeb on the Future of Influencer Marketing

Lucrece Loeb is the latest guest on Visionary Voices. As Head of Creative Marketing at Amazon Europe, she is shaping the way brands connect with creators across ten European marketplaces.

Neve Fear-Smith
October 7, 2025
Next-gen Influence: A Brand Guide to Engage Gen Alpha | Report

Download our latest report and find out how you can unlock the power of Influencers and Gen Alpha.

Neve Fear-Smith
October 3, 2025