Is it time to wave goodbye to extravagant influencer events and embrace the consumer community instead?
With nearly 13 years at PepsiCo, Michael is a true visionary in the beverage industry, continually introducing consumers to new sodas.
Influencer Marketing measurement is often considered to be a minefield – but it doesn’t have to be...
We hear from Jessica Joseph, an inspirational female leader who is determined to better represent the Black community in the creative industry.
Looking with a foodie creator to collaborate with on your next Influencer Marketing campaign? We have you sorted.
PSA: Taking risks pays off. This year at MAD//Fest, we learned a lot from the panel sessions we attended, but one theme, in particular, stood out – taking risks and being bold will position your brand as a front-runner in the Creator Economy.
Learn more about Adobe's approach to Influencer Marketing and how they're empowering women in sport through The Adobe Women’s FA Cup.
Cannes Lions isn't all about the parties, the panel sessions left us bursting with inspiration and predictions for the future of the Creator Economy.
The growing presence of creators at Cannes signals the industry's incredible growth, solidifying its essential role in the advertising world!
Emily McDonnell, Head of Creator Partnerships UK & Northern Europe at Snap Inc. breaks down the stereotypes about Snapchat!
Find out why brands should work with travel influencers to share authentic recommendations.
We may have just entered summer, but now is the time to start planning your Christmas campaigns!
We’re thrilled to finally announce the launch of our new groundbreaking internal AI tool, Composer.