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Why the World's Biggest Brands Are Turning Their Back on Super Bowl Advertising
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Why the World's Biggest Brands Are Turning Their Back on Super Bowl Advertising

Nike, Budweiser, and more are stepping away from the Super Bowl advertising stage.

Neve Fear-Smith
February 4, 2026
What’s Hot On Socials? Dr. Pepper’s Theme Song, Office Humor & Influencer Diversification

How a viral creator video became a prime-time ad for Dr. Pepper.

Neve Fear-Smith
January 30, 2026
AI Can Identify Brand Safe Influencers - Here’s How

How do you know your influencer partners are brand safe?

Neve Fear-Smith
January 27, 2026
What’s Hot On Socials? Japanese Cheesecake, Owl Impressions & BBC Expands to YouTube

A new sweet treat obsession is reminiscent of TikTok during the pandemic.

Neve Fear-Smith
January 23, 2026
How Brands Can Adapt to the Rise of Digital Minimalism

Years of being glued to screens and social media during the pandemic have left consumers craving more – more personalization, more substance, more mindful consumption. 

Neve Fear-Smith
January 20, 2026
The Influencer Marketing Trends Brands Need to Know in 2026

Shape your Influencer Marketing strategy for the year ahead.

Neve Fear-Smith
January 19, 2026
What’s Hot On Socials? 2016 Nostalgia, You Look Just Like & Molly-Mae x adidas

2016 nostalgia is trending in 2026, and it's something everyone can get involved with.

Neve Fear-Smith
January 16, 2026
Influencer Agencies Without Tech? That’s So 2020

Discover how your brand will benefit from working with an agency with proprietary influencer tech.

Neve Fear-Smith
January 12, 2026
What’s Hot On Socials? Going Analog, Hyper-Creativity & Marty Supreme

Sharing highlights from the "betwixmas" week and the first week of January on social media.

Neve Fear-Smith
January 9, 2026
Just in: Digital Voices are now part of PMG

PMG Expands Influencer Marketing Capabilities with Acquisition of London and New York-based Digital Voices

Jennifer Quigley-Jones
January 6, 2026
How DoorDash Hit 1 Billion Influencer Impressions

How DoorDash is dominating the delivery industry and social media.

Neve Fear-Smith
December 22, 2025
Introducing Chime: Built to Listen, Learn, and Lead Culture

Introducing our social listening tool designed for Influencer Marketers.

Neve Fear-Smith
December 19, 2025
6 Creators for Brands to Watch in 2026

Which content creators will tell your brand's story in 2026?

Neve Fear-Smith
December 18, 2025