Since its launch in 2005, it’s grown into a global content giant with 2.7 billion monthly active users, captivating audiences with entertaining, informative, and high-quality videos.

With a powerful mix of long-form storytelling and short-form impact, YouTube gives brands the best of both worlds. It’s the only platform where a product demo, a haul video, and a 30-second trend clip can all live side by side and thrive.

Creators use YouTube to build deep connections with their audience, telling richer stories that drive engagement and trust. And thanks to YouTube’s powerful searchability, content doesn’t just disappear after a day—it stays discoverable and relevant for months (or even years)...

68% of users turn to YouTube to help make purchase decisions. In fact, YouTube supports direct product links, QR codes, and YouTube Shopping, so turning views into conversions has never been easier.

Whether you’re looking to boost brand awareness, drive sales, or simply connect with your audience on a deeper level, YouTube delivers.