Gen X is approaching peak earning years with $42 trillion in current household wealth.

They’re the generation with the highest disposable income, yet too many brands are missing the opportunity to make Gen X a core part of their Influencer Marketing strategies. 

Influencer Marketing strategies predominantly target Millennials and Gen Z as they are considered today’s trend leaders and cultural shapers. But there is a huge audience of consumers from older generations who are active on social media. 

Gen X is a powerful consumer group known for brand loyalty, purchasing power, and influence. They represent just 19% of the US population but account for 31% of all retail spending.

Are you ready to shift your strategy to reach a whole new audience? 

In our latest insights report, “Gen X: The Hidden Influencer Marketing Opportunity”, you will learn about:

• Gen X’s educated approach to spending – 55% research products online before buying. 
• The vast opportunity for brands in the beauty and grocery industries. 
• Which Gen X influencers are engaging consumers beyond their own age demographic. 

Plus much more… 

Download the report now.