Gen X is the missing piece to your Influencer Marketing puzzle.
Those born between the mid-1960s and early 1980s are approaching peak earning years with $42 trillion in current household wealth. They’re the highest spending generation.
It’s time to consider this demographic when shaping your influencer strategies.
Gen X’s educated approach to spending – 55% research products online before buying
The vast opportunity for brands in the beauty and grocery industries.
Which Gen X influencers are engaging consumers beyond their own age demographic.