The Big Creator Challenge with Adobe is coming to Advertising Week Europe.
We made our debut with this unique concept at Advertising Week New York in October, and we can’t wait to give creators in the UK and Europe the chance to win a £25,000 brand deal with Adobe UK.
This challenge is designed to showcase the power of creator-driven ideas and provide talented creators with the opportunity to pitch directly to leading marketing decision-makers from Adobe and Digital Voices. It’s all about strategy, creativity, and proving how influencers can help shape major brand campaigns.
Shortlisted creators will be given a real Adobe campaign brief and tasked with developing a concept to pitch at the event and receive valuable feedback in real-time.
This is an opportunity for creators to demonstrate their ability to make engaging content, think strategically, create bold ideas, and deliver concepts that can work for global brands.
We know that brands are looking for more than just reach; they want creators who understand storytelling, audience psychology, and how to build campaigns that deliver results.
The winning pitch will be used as part of a real Adobe influencer campaign*, and the creator behind it will receive a £25,000** paid brand deal.
Advertising Week is one of the most important events in the marketing and advertising industry calendar. It brings together global brands, agencies, and thought leaders to discuss the future of marketing.
Following the success of the Big Creator Pitch in Advertising Week New York, we wanted to provide creators in Europe with the opportunity to showcase their skills in front of the industry’s most influential decision-makers, building connections that can lead to long-term partnerships and collaborations. The brands in attendance will gain a deeper understanding of how content creators work and the unique value that they can bring to the marketing mix.
The live pitch will be reviewed by a panel of industry experts, including:
If you’re a creator who wants to take part, apply now for your chance to turn your big idea into a real Adobe campaign and secure a paid partnership.
If you know any creators who would be a great fit for this opportunity, share this with them so they can apply. Only creators who can attend in person on 26th March in London are eligible.
*8 shortlisted creators will receive the brief and be invited to Advertising Week. Creators must first apply via the online form. Shortlisted creators will be contacted via email.
**The winning creator will receive up to £25,000 paid brand deal with Adobe. The timeline and number of deliverables for the partnership will be confirmed with the winner following the announcement.
