The Fasthosts’ Techie Test. We partnered with YouTube creators, whose viewers are interested in IT and web development, to include a sponsored segment in a relevant video. The creators asked their audience a technical question, pushing them to a micro-site to enter a competition - collecting valuable data on this target customer.
(against our target of 3,200,00)
average view duration
impressions on Twitter
approx. emails submitted (to enter the competition, entrants had to answer a highly technical question and be based in the UK)