Fasthosts
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Access, drive brand affinity and collect data on a very specific B2B audience of IT decision makers in the UK.

The Fasthosts’ Techie Test. We partnered with YouTube creators, whose viewers are interested in IT and web development, to include a sponsored segment in a relevant video. The creators asked their audience a technical question, pushing them to a micro-site to enter a competition - collecting valuable data on this target customer.

Territories

United Kingdom

Services
Negotiation
Campaign Management
Creative Strategy
6,200,000

total views

(against our target of 3,200,00) 

5:37

average view duration

179,565

impressions on Twitter

43,445

approx. emails submitted (to enter the competition, entrants had to answer a highly technical question and be based in the UK)

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