The Fasthosts’ Techie Test. We partnered with YouTube creators, whose viewers are interested in IT and web development, to include a sponsored segment in a relevant video. The creators asked their audience a technical question, pushing them to a micro-site to enter a competition - collecting valuable data on this target customer.
United Kingdom
total views
(against our target of 3,200,00)
average view duration
impressions on Twitter
approx. emails submitted (to enter the competition, entrants had to answer a highly technical question and be based in the UK)