Magnum
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To create a campaign to launch the new Magnum “Double Gold Caramel Billionaire Ice Cream”, amplifying their partnership with singer Miley Cyrus across Instagram and TikTok.

We worked with 34 diverse creators who were asked to “#ShowYourLayers” of personality to their audience, inspired by Miley and the multiple layers to the ice cream. The brief was to create entertaining and inspiring content that encapsulated Miley’s signature rockstar energy, with the help of a Magnum ice cream microphone. The creators were empowered to interpret the challenge in their own style in order to create a memorable, multi-faceted campaign across Instagram and TikTok.

Territories

France

Netherlands

United Kingdom

Spain

Germany

Services
Negotiation
Campaign Management
Creative Strategy
Data Analysis
11,179,030

Instagram & TikTok impressions

(outperforming our 10,000,000 guarantee)

34

creators on Instagram & TikTok 

99.6%

Positive comment sentiment

7.91%

engagement rate across all #ShowYourLayers content

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