Noughty Haircare
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Noughty is a vegan, cruelty free and sustainably sourced hair and bodycare brand who wanted to drive purchase consideration, website traffic and sales in the UK.

In a cross-platform strategy we partnered with 8 creators who brought their audience along for a hair washing routine ft. Noughty Hair Care to educate on products benefits and inspire viewers to try the products themselves.

Territories

United Kingdom

Services
Negotiation
Campaign Management
Creative Strategy
Data Analysis
Usage Rights and Repurposing
630,000+

YouTube Views

870,000+

Instagram Impressions

45

Pieces of Content

across Instagram & YouTube

99.52%

Positive Brand Sentiment

Uplift

in Traffic & Search

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