Your FYP is either full of people running around in bald caps and suits, or monkeys vlogging – there’s simply no in between.
Rapper Pitbull is back on Vogue. His peak of popularity was between approximately 2009 and 2012, when he released chart-toppers like “Give Me Everything” and “Timber.” Now, he’s making a comeback.
To his OG fans' delight, Pitbull is currently embarking on a world tour – living up to his “Mr Worldwide” pseudonym. Thanks to TikTok, whether you’re a Pitbull fan or not, it’s hard to avoid the sea of bald caps, inspired by Pitbull's signature look, taking over the FYP.
The trend of fans attending Pitbull concerts dressed as him, including wearing bald caps and sunglasses, started small but has now become widespread thanks to social media. It’s difficult to pinpoint the exact origin of the phenomenon, but content creator Milli Jo McLoughlin was one of the early adopters of the look.
Pitbull himself has even shared videos of fans dressed up, further amplifying the trend, and he has said: "Every time I'm at a show, I let them know that when you put on a bald cap, I hope you're ready to have the time of your lives - it feels deeper than just music."
Currys, the technology retailer, known for jumping on social media trends and building a cult social media following, has, of course, jumped on the Pitbullification bandwagon.
Filmed at the O2 show, the Currys team showed up in their bald caps and signature purple uniform to promote their “Worldwide Adaptors”. Mr Worldwide > Worldwide Adaptors – you see the connection? Comments on the video include:
“You’ve literally made Currys cool👏”
“This is the best marketing I’ve ever seen 😂😂”
“Could we make whoever thought of this president?”
Now, if you see a crowd of people in bald caps in suits around your city or on your FYP, you’ll understand why!
Off the back of the sad news that the Outdoor Boys YouTube channel is shutting down, there may be something that fills the void appearing…
The popular YouTube channel has gained 15 million subscribers over 10 years, but last month, the creator of the channel, Luke Nichols, shared concerns about the attention the show brings his family, announcing that he would be bringing the channel to a close.
But, audiences’ love for outdoorsy content hasn’t disappeared, so perhaps the trend of “AI Big Foot Vlogs” has come at the perfect time.
With more and more creators using AI tools to aid their content creation, entirely AI-generated videos are on the rise. AI means that the subject of your video can be anything from an enhanced version of yourself to a gorilla!
The TikTok account “Big Foot Boyz” is filled entirely with AI-generated content featuring a gorilla armed with a GoPro and a selfie stick, filming its adventures in nature. Many of the videos have views in the multi-millions.
Audience members in the comments are both shocked and intrigued by the developing capabilities of AI, and curious about how they can recreate this style of video.
The owner of the account is selling a tutorial on how to utilize AI video tools. The description of the course is as follows:
“Make Viral AI Videos with Zero Experience & Learn How I Used the latest AI Video Generator to Pull 13M+ Views & Build a Cash Machine in 3 DAYS. I’ll show you exactly how I used AI to create short videos that pulled over 15,000,000 views and brought in 330,000+ followers in just 3 days - with no previous skills needed.”
The course appears to be marketed as a money-maker rather than a creative elevator, which adds to the debate of whether AI is replacing creativity in the content creation space. However, with all these tools at our disposal, brands are presented with a great opportunity to learn how AI creation can benefit them.
2025 brides, stand up! Wedding-tok is back in full force.
Now we’re in June, wedding season is underway, and it’s an EXTREMELY popular content vertical on social media. We’re entering an era where nearly-weds will turn to TikTok before hiring a traditional wedding planner.
“Wedding-tok” content includes everything from photographer recommendations and flower arrangement inspiration to dress try-ons and exposing the spreadsheets brides are using to ensure their big day runs smoothly.
This summer, Wedding-tok has amped up a level, as TikTok creator @justjazzzyidk shared her whole wedding day in real time on the app.
Jaz Smith posted more than 20 TikTok videos from her wedding. to her over 400,000 (now over 500,000) followers. According to a follow-up video, the videos were meticulously planned in a spreadsheet and produced and uploaded by an assistant, so Jaz was able to enjoy her day.
@maybetamsin is another creator who has been documenting her wedding planning and big day on TikTok, giving her already engaged followers an intimate look into her life.
As wedding season continues, will we see more brides following suit?
With the knowledge that wedding content on social media is raking in millions of views, brands have endless opportunities to collaborate with creators who are getting married. Beauty, fashion, travel brands, and more can tap into life moments that drive engagement, inspire audiences, and align with key purchase decisions.
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