YouTube makes it easier to create Shorts

YouTube isn’t giving up on efforts to push short-form video with its TikTok rival, YouTube Shorts. The streaming giant revealed it is working on making it easier for creators to turn their long-form videos into Shorts with its new “Edit into a Short” tool in both the iOS and Android app.

Creators will be able to select up to 60 seconds from any of their YouTube videos and bring the clip into the Shorts editor. From there, users can add text, filters and other videos shot with the Shorts camera or from their photo library.

The final Short will then link to the full video the clip was from. This feature could help make Shorts a useful promotional tool for a creator’s long-form content - a method many have adopted on Reels and TikTok.

YouTube has put a lot of focus on Shorts since its arrival, and if they play their cards right, it might prove to be an effective tool. Already the platform reported last month that over 1.5 billion people watched Shorts each month.

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