The culture of conversion
The Culture of Conversion:
Turning Trends into Commercial Impact
From “Girl Dinner” to “Quiet Luxury” to the viral rise of cucumber salads, the way consumers buy today is shaped by what they see and share online.
Trends drive virality and spark conversations - but when creators authentically reflect communities, moments and behaviours, influence turns into intent, and intent turns into sales. From discovery to checkout, culture-led campaigns are redefining how brands convert attention into revenue.
We’ll unpack how brands can use these insights to shape the next wave of culture-led content.
This interactive and practical session will leave you equipped with actionable insights and strategies to master influence in the booming Creator Economy.
Join us for an exclusive, invite-only roundtable
Themes and discussion points
Audiences are rejecting low-quality AI content. How can brands cut through with culture-driven, value storytelling.
Campaigns for the masses don't always engage the target audience. How does content perform and trends land across markets.
From sport moments to real-world events, how should brands activate to build cultural credibility.
Platforms like TikTok are merging culture and checkout, turning content moments directly into sales.
Brands must anticipate cultural shifts early and drive proactive cultural leadership to reach commercial goals.
Join the conversation
Be part of a dynamic discussion with leading experts in influencer marketing, brand strategy, and cultural innovation. Together, we’ll explore how brands can engage with today’s culture through creators and drive measurable success.
This event is invite-only for senior brand marketers. Participants will be expected to share insights and speak about their experiences and opinions on this topic. If you would like to be involved, you can apply for an invitation.
How the event will run
Who you'll hear from
The details
Saturday, 14 March 2026
From 11:00 – 14:00
Soho House Austin
1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704
Request Information
This event is invite only. If you are a senior brand marketer and would like to be considered, please get in touch with Kerry to find out more.












































