The culture of conversion

Sat, 14 Mar 2026 11:00-14:00 (CDT)
Soho House, Austin
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The Culture of Conversion:
Turning Trends into Commercial Impact

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From “Girl Dinner” to “Quiet Luxury” to the viral rise of cucumber salads, the way consumers buy today is shaped by what they see and share online.

Trends drive virality and spark conversations - but when creators authentically reflect communities, moments and behaviours, influence turns into intent, and intent turns into sales. From discovery to checkout, culture-led campaigns are redefining how brands convert attention into revenue.

We’ll unpack how brands can use these insights to shape the next wave of culture-led content.

This interactive and practical session will leave you equipped with actionable insights and strategies to master influence in the booming Creator Economy.

Join us for an exclusive, invite-only roundtable

Themes and discussion points

The Future of Content

Audiences are rejecting low-quality AI content. How can brands cut through with culture-driven, value storytelling.

Cultural Nuance

Campaigns for the masses don't always engage the target audience.  How does content perform and trends land across markets.

Moments That Matter

From sport moments to real-world events, how should brands activate to build cultural credibility.

Social Commerce

Platforms like TikTok are merging culture and checkout, turning content moments directly into sales.

Trend Forecasting

Brands must anticipate cultural shifts early and drive proactive cultural leadership to reach commercial goals.

Join the conversation

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Be part of a dynamic discussion with leading experts in influencer marketing, brand strategy, and cultural innovation. Together, we’ll explore how brands can engage with today’s culture through creators and drive measurable success.

This event is invite-only for senior brand marketers. Participants will be expected to share insights and speak about their experiences and opinions on this topic. If you would like to be involved, you can apply for an invitation.

How the event will run

11:00 AM
Welcome and Panel
11:45 AM
Roundtable Discussion
12:45 PM
Lunch & Continue Discussion

Who you'll hear from

Our expert panel will share industry insights and and ready to answer your questions.
Jenny Quigley-Jones
Jenny Quigley-Jones
CEO & Founder
Adam Ornelas
Adam Ornelas
Senior Manager, Influencer & Content, DoorDash
Madolyn Grove
Madolyn Grove
Head of Entertainment, Partnerships & Creators, TikTok
Kim Tipton
Kim Tipton
Senior Social Media Manager, Kimberly-Clark
Mary Allyson
Mary Allyson
Creator

The details

Saturday, 14 March 2026

From 11:00 – 14:00

Soho House Austin

1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704

Request information

Request Information

This event is invite only. If you are a senior brand marketer and would like to be considered, please get in touch with Kerry to find out more.

Kerry Meakins
kerry@digitalvoices.com