FAQs

How do I choose the right influencers for my campaign?

Choosing the right influencer for your campaign is crucial to success. You may have an idea of the kind of influencer you’re looking for, or even specific influencers in mind. But while these influencers might look like the perfect choice, they may not speak to your target audience. Influencer selection should be insights-led and based on demographics to ensure your brand product is being seen by your target customer. We use gold standard industry tools to select influencers based on whose audience matches your target customers.

How do I go about using influencers in my marketing?

You can go to talent managers or influencers directly and take it from there. But this can be a challenging and time consuming process. We advise you to speak to an experienced agency to get things going.

How do I get started with Influencer Marketing?

Influencer Marketing is a rapidly growing industry worth over $250bn today. It can be daunting and time-consuming to get started with internal teams. Speak with us and our strategy team will design a strategy that tests different influencer personas and messaging to win love, trust and sales from your target customers.

Do you manage any talent?

No we do not manage talent, as we believe this can create bias towards particular influencers. Instead, we use historic data from 8 years of campaigns, combined with gold-standard data tools and our own AI tech tool to find the best influencers that engage your target customers.

How are influencer fees set for a brand campaign?

There are many things that can have an impact on an influencer’s fee - it can be tricky to navigate. Read more here. The Digital Voices team are all trained in negotiation, have historic and industry benchmarked data on fees and are experts at getting the best influencer fees for our global campaigns. We can help!

I am making a new investment, who can I trust?

We make trust easier by guaranteeing results. We select the best influencers for every campaign based on audience demographics and guarantee a minimum number of views or engagement. If a campaign doesn't hit that view target, we will fund additional content from our agency fee or give the fee back - so that we only win when you win.

We have an in-house influencer team. Why would we use an agency?

If you are trialing Influencer Marketing as a new channel, or you haven’t got the results you are looking for so far, it can be difficult to understand what works for your brand without engaging with a tech-enabled agency and a team of experts. We like to work as an extension of your team to allow you to scale your activity - testing new markets, verticals or even engaging hundreds of influencers a month.

How do you justify the agency fee?

The main difference between us and other agencies is our guarantees - for every campaign we guarantee minimum results. In addition, we set the standard in the Influencer Marketing industry through the human work that goes into our campaigns. We design the creative strategy, our data tools are much more expensive, we negotiate content, contracts and deliverables, and even assist with video editing. The amount of effort and expertise that we put into optimizing every aspect of the influencer selection, our tech tools, quality output and campaign messaging justifies the agency fee.

What would the process of working together look like?

We are a truly full-service Influencer Marketing agency. We let you get involved as much or as little you like! As an agency we start with creative concepts - baking your brand into successful formats that your target customers are already watching. Once you’re happy with the concepts and influencer personas, we get going. We start by shortlisting influencers - and you can let us know your definite no’s. Then we reach out to them, draft contracts and briefs, negotiate content and fees. You then get the job of simply approving the content before it goes live on our campaign management system Chord. We’ll make sure it adheres to all the ever-changing local advertising guidelines.
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Why do you include paid social ads in your proposal? We already have a paid team…

From running hundreds of campaigns and seeing the Influencer Marketing industry develop, we recommend including paid spend in your campaign to get the best results for your budget. We have a deep understanding of the influencer landscape and know how to create the most effective ads.

You offer analytics, enhanced reporting and Conversion Rate Optimization too. Why is this important?

We’re measurement obsessed, because when we work together on an Influencer Marketing campaign, we want to ensure that we’re tracking the right metrics to hit your goals and build a true partnership. Our cutting-edge data capabilities mean you can trust our team to join the dots across the user journey, providing end-to-end insights into behavior and cross-channel measurement. We also optimize influencer-led user journeys to improve engagement and conversions for our campaigns. We’re dedicated to make the most of every dollar spent on your Influencer Marketing to make sure you get the best results possible.

Do you deal with procurement?

Yes, we are experienced in dealing with procurement for larger brands. We understand the process can take a long time, so we recommended getting in touch as soon as possible.

Our procurement process is a nightmare. Can you work through another agency?

Although we can work through agencies - and have done so in the past - we prefer to work directly with clients. From our experience, communication is much smoother and easier without another partner as a go between. If working through an agency partner is a requirement, get in touch and we can a simple solution.

I’m an influencer and want brand partnerships. What shall I do?

We believe that when influencers thrive as entrepreneurs, the whole industry succeeds, so we launched Creator Voices. We offer creators free support, where we can answer all the questions you might have about brands, sponsorships, content, forming long-term brand relationships and more.
‍Find out more.