The Creator Economy is on track to reach $600 billion by 2030.
2025 marked the moment that creative experimentation met true scale – highlighted by increased investment from brands like Unilever and the integration of AI tools that revolutionized content creation, measurement, and workflows.
In 2026, creator-brand partnerships have set the cultural pace instantly, and this report outlines the 10 critical trends you must master for success in Influencer Marketing this year.
Women’s sport sponsorship is growing 50% faster than men’s major leagues and is exceeding ROI expectations.
Consider how different communities perceive and interact with your brand, rather than aiming to please the masses.
65% of influencers said they want to be involved in creative or product-development conversations with brands.
Audiences are seeking deeper value from the content they consume, and leaning into the trend of Digital Minimalism.
In 2026, social commerce revenue is predicted to increase to $919.3 billion globally, and must be firmly cemented in brands’ ecosystems.
AI will enhance creativity and streamline processes in 2026, but consumers are conscious of a full AI takeover.