The traditional marketing funnel is broken.Â
Customers today behave differently than they did a decade ago, and brands need to keep up and adapt in the era of social media.
Based on extensive research and consultation with industry leaders, you’ll discover a cutting-edge marketing framework for product launches and learn how to engage audiences consistently through culturally relevant influencer partnerships.
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Brands like Duolingo, e.l.f., and DoorDash spark different emotions amongst their consumers thanks to establishing clear social media personas.
Our research-backed product launch framework shows that there’s no linear “start” and “end” point in consumers' journey to purchase, but instead a constant loop of brand communications.
You need to saturate customers’ social feeds and build a community for product virality and customer obsession.
Don’t just follow the industry—lead it. Get your insights now.