Insights

Why Emotional Connection Is the New Marketing KPI | Insights from Audible
Industry

Why Emotional Connection Is the New Marketing KPI | Insights from Audible

What does it take to turn reading into a cultural phenomenon?

Neve Fear-Smith
April 16, 2026
Breaking Down the Influencer Pay Gap with Charlotte Stavrou | Visionary Voices

Black influencers shockingly earn 34% less than their white counterparts. This pay gap isn’t just a statistic – it’s a call to action. Charlotte Stavrou Founder of SevenSix shares more on this episode of Visionary Voices.

Neve Fear-Smith
October 17, 2024
How Influencer Marketing is Shaping Holiday Shopping in 2024

Holiday shopping has started earlier, and influencers are playing a significant role.

Neve Fear-Smith
October 9, 2024
5 Black Entrepreneurs Shaping the Influencer Marketing Industry in the UK

Celebrating the Black entrepreneurs shaping the UK Influencer Marketing space.

Neve Fear-Smith
October 8, 2024
Why Influencer Marketing is a Must for Beauty Retailers

If you're a beauty retailer, it's essential that you make Influencer Marketing a part of your advertising strategy. Here's why...

Neve Fear-Smith
October 7, 2024
Humans vs. Mascots: Who are the best brand ambassadors?

What's the best way to get your brand identity and message across to your audience?

Neve Fear-Smith
September 30, 2024
How Influencers Shaped Gen Z and Gen Alpha Shopping Trends this Back-to-School Season

What can your brand learn about targeting Gen Z and Gen Alpha from reflecting on this year's back-to-school trends?

Neve Fear-Smith
September 24, 2024
Unserious or Savvy? How Gen Z Memes Make Politics Accessible

Donald Trump is once again the butt of the joke with Gen Z using memes to show their engagement in the US elections. 

Neve Fear-Smith
September 20, 2024
Is It Safe for Kids to Be Influencers? What Every Brand Should Know

Explore takeaways from our webinar 'Should Kids be Influencers?' including essential takeaways for brands marketers.

Neve Fear-Smith
September 19, 2024
Why you don’t need a degree to be a successful marketer | Georgia Goodwin

From entering the marketing industry straight from school with no degree to featuring on Media Week's 30 Under 30, discover more about Georgia Goodwin's inspiring career.

Neve Fear-Smith
September 18, 2024
How Influencers Are Refreshing TikTok with PepsiCo’s Lemon Lime Flavored Soda

Discover how we have created a soda buzz on TikTok with PepsiCo.

Neve Fear-Smith
September 16, 2024
How to Drive 93% Higher Engagement with Creator Paid Ads | Insights Report

Creator Paid Ads can drive up to 93% higher engagement compared to traditional branded ads. So, how can your brand leverage this strategy? Download our latest insights report.

Neve Fear-Smith
September 13, 2024
70% of Gen Alpha impact buying decisions but how can you work with “kidfluencers” ethically?

From family vlogs to study videos, child influencers captivate audiences, impact buying decisions, and are fast becoming a key part of brand marketing strategies. So how can you work with them ethically?

Neve Fear-Smith
September 12, 2024