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Adobe Put Creators in Control of the brief at Advertising Week Europe
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Adobe Put Creators in Control of the brief at Advertising Week Europe

Discover what went down behind the scenes at the Big Creator Challenge with Adobe at Advertising Week Europe.

Neve Fear-Smith
April 7, 2026
Humans vs. Mascots: Who are the best brand ambassadors?

What's the best way to get your brand identity and message across to your audience?

Neve Fear-Smith
September 30, 2024
How Influencers Shaped Gen Z and Gen Alpha Shopping Trends this Back-to-School Season

What can your brand learn about targeting Gen Z and Gen Alpha from reflecting on this year's back-to-school trends?

Neve Fear-Smith
September 24, 2024
Unserious or Savvy? How Gen Z Memes Make Politics Accessible

Donald Trump is once again the butt of the joke with Gen Z using memes to show their engagement in the US elections. 

Neve Fear-Smith
September 20, 2024
Is It Safe for Kids to Be Influencers? What Every Brand Should Know

Explore takeaways from our webinar 'Should Kids be Influencers?' including essential takeaways for brands marketers.

Neve Fear-Smith
September 19, 2024
Why you don’t need a degree to be a successful marketer | Georgia Goodwin

From entering the marketing industry straight from school with no degree to featuring on Media Week's 30 Under 30, discover more about Georgia Goodwin's inspiring career.

Neve Fear-Smith
September 18, 2024
How Influencers Are Refreshing TikTok with PepsiCo’s Lemon Lime Flavored Soda

Discover how we have created a soda buzz on TikTok with PepsiCo.

Neve Fear-Smith
September 16, 2024
How to Drive 93% Higher Engagement with Creator Paid Ads | Insights Report

Creator Paid Ads can drive up to 93% higher engagement compared to traditional branded ads. So, how can your brand leverage this strategy? Download our latest insights report.

Neve Fear-Smith
September 13, 2024
70% of Gen Alpha impact buying decisions but how can you work with “kidfluencers” ethically?

From family vlogs to study videos, child influencers captivate audiences, impact buying decisions, and are fast becoming a key part of brand marketing strategies. So how can you work with them ethically?

Neve Fear-Smith
September 12, 2024
10 Inspiring Disability Influencers Making a Difference

Meet the disability advocates that will transform your next Influencer Marketing campaign.

Neve Fear-Smith
September 10, 2024
Creator Paid Ads: Your Myths Debunked by the Experts

Supercharge your Influencer Marketing strategy with Creator Paid Ads.

Neve Fear-Smith
September 9, 2024
Should Kids be Influencers? Meet the Speakers

Meet the knowledgeable panelists joining us for our 'Should Kids be Influencers?' webinar debate.

Neve Fear-Smith
August 29, 2024
Why TikTok Should Be Central To Your Influencer Strategy

Brands, TikTok needs to be part of your Influencer Marketing strategy if you want to get results. Find out how to utilize its features...

Neve Fear-Smith
August 28, 2024