Insights

Influence vs. Impact: The Smart Way to Use Celebrity Talent
Creators
Industry

Influence vs. Impact: The Smart Way to Use Celebrity Talent

Celebrity influence still works – but only when it’s backed by strategy, not just follower count. Brand alignment is everything.

Neve Fear-Smith
August 11, 2025
How Influencers are Reshaping the Wellness Industry

Another January has rolled around, and talks of wellness and self-improvement are dominating our social media feeds.

Neve Fear-Smith
January 7, 2025
5 Creator Economy Predictions for 2025

What will the Influencer Marketing space look like in 2025? Here are our predictions.

Neve Fear-Smith
January 6, 2025
What’s Trending? Glam on the go, trending sounds, and niche brand growth

From makeup multitasking to embracing authenticity and supporting niche brands, here's what's hot on socials this week.

Neve Fear-Smith
December 20, 2024
How to Target Niche Communities | The State of Influence 2025

Influencers are cultural catalysts, and you need to learn how to speak their language.

Neve Fear-Smith
December 18, 2024
Are your decisions data led? | The State of Influence 2025

Data is more valuable than gold, and this is how you can ensure you're utilizing the metrics that matter in 2025.

Neve Fear-Smith
December 18, 2024
Creators are Cultural Catalysts | The State of Influence 2025

Creators don't need brands to build cultural capital. Brands need creators who are cultural catalysts! Dive into this topic in our State of Influence report.

Neve Fear-Smith
December 16, 2024
What’s Trending? Pepe the Prawn, Gift Ideas & Love Actually

This week's social media trends have been getting more festive in the lead-up to Christmas.

Neve Fear-Smith
December 13, 2024
The State of Influence: Your 2025 Blueprint

Our latest insights report has just dropped and is set to become your essential blueprint for Influencer Marketing success in 2025.

Neve Fear-Smith
December 11, 2024
Digital Voices Becomes ADWEEK’s Fastest-Growing Influencer Marketing Agency

Digital Voices is ADWEEK's 13th fastest-growing agency in the world.

Neve Fear-Smith
December 10, 2024
What’s Trending? Christmas Carols, Spotify Wrapped, We Listen & We Don’t Judge

What's trending in the Creator Economy this week?

Neve Fear-Smith
December 6, 2024
What is Causing Black Friday Fatigue? And How Can Influencers Cure It

To get ahead of the competition, reflect on this year’s Black Friday learnings and shape your strategy for 2025 early.

Neve Fear-Smith
December 4, 2024
The Importance of Brand Safety in Influencer Marketing

Brand reputations can be shaped, or shattered, by a single post...

Neve Fear-Smith
December 2, 2024