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What’s Hot On Socials? Spotify Wrapped, Quarter Zips & Festive Challenges
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What’s Hot On Socials? Spotify Wrapped, Quarter Zips & Festive Challenges

In the week that Spotify Wrapped dropped, a cultural moment erupted online.

Neve Fear-Smith
December 4, 2025
What’s Hot on Socials? Loewe’s Genius Content, Doechii’s Virality, and Lockdown Reflection

From Loewe's daring social media moves to Doechii’s rise through TikTok virality and reflections on the lockdown era, we’re diving into what’s hot right now on socials.

Neve Fear-Smith
March 7, 2025
How Travel Brands Can Inspire Action with YouTube Creators

YouTube leads the way for long-form storytelling, and for travel brands like Expedia, it's the perfect channel to inspire consumers.

Neve Fear-Smith
March 6, 2025
Brands, Use Senior Influencers to Reach Your Audience

Gen Z, watch out. Silver influencers are about to steal the spotlight...

Kerry Meakins
March 6, 2025
5 Inspiring Women Shaping the Creator Economy

Ahead of International Women's Day, we're highlighting the achievements of some of the women shaping the Influencer Marketing industry.

Neve Fear-Smith
March 5, 2025
Shaping Culture with Influencers at SXSW | Meet the Panel

Influencers are shaping culture. If you want your brand to be relevant in the creator age, these experts will tell you how to shape influencer strategies that succeed.

Neve Fear-Smith
March 4, 2025
TikTok Says This is How Brands Need to Adapt to Gain Audience Trust

TikTok isn’t just a social media platform, it’s where culture is created and consumer behavior evolves in real-time. Here's how your brand should be utilizing the platform in 2025.

Neve Fear-Smith
March 3, 2025
What’s Hot On Socials? Cave Exploring, Rich in Life & Sensory Marketing

If there’s one thing we can learn from the content that is trending on social media this week, is that ANYTHING can go viral. There is no community too niche for the people of the internet…

Neve Fear-Smith
February 28, 2025
What’s Hot on Socials? AI Time Travel, F1 Hype, and Run Like a Girl

This week, social media has given us a taste of what’s to come for the development of AI, and communities continue to be built around shared interests and experiences.

Neve Fear-Smith
February 21, 2025
How to Expand Your Brand’s Influence with Niche Creator Collaborations

Who knew that drag queens would be the perfect partner for a tech brand? This is why you should work with influencers outside of your niche.

Neve Fear-Smith
February 20, 2025
What’s Hot on Socials? Employee influencers, emergency contacts & the Welsh 5

Social media loves a real-life main character, and brands are catching on. From Argos staff recreating viral moments to Currys employees getting millions of views on their skits. employee-generated content (EGC) is taking over…

Neve Fear-Smith
February 14, 2025
Influencer Alix Earle Dominated Commercials at the Super Bowl 2025

At this year's Super Bowl, we saw brands stepping away from lavish celebrity commercials in favor or relatable influencer endorsements.

Neve Fear-Smith
February 10, 2025
What’s Hot On Socials? The Grammys, Super Bowl Predictions & Coffee Chats

It’s awards season, and the Super Bowl is on Sunday, which means social media is jam-packed with memes, OTT ads, and, of course, the usual wholesome content.

Neve Fear-Smith
February 7, 2025