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Influence vs. Impact: The Smart Way to Use Celebrity Talent
Creators
Industry

Influence vs. Impact: The Smart Way to Use Celebrity Talent

Celebrity influence still works – but only when it’s backed by strategy, not just follower count. Brand alignment is everything.

Neve Fear-Smith
August 11, 2025
The Power of Fandoms in Influencer Marketing: Driving Engagement, Loyalty, and Sales

Fandoms have always been powerful forces shaping cultural moments, global conversations, and even economies. In 2025, they will hold power like never before.

Anastasia France
December 2, 2024
Why long-term influencer partnerships are the key to driving ROI | Gabrielė Palepšaitė

Tune into our latest episode of Visionary Voices with our longest-standing client, Surfshark.

Neve Fear-Smith
November 26, 2024
How the Creator Economy Will Shape Fashion in 2025

Luxury fashion houses, runways, and magazines have long dictated fashion trends. But with more fashion professionals and enthusiasts gracing our social media feeds daily, style is no longer top-down – it’s a conversation. 

Neve Fear-Smith
November 20, 2024
10 Influencers to Watch in 2025

It’s strategy-shaping time for 2025, and we're sharing the influencers you need to have on your radar for next year's campaigns.

Neve Fear-Smith
November 13, 2024
Opportunities Arise on Threads as Users Turn Their Backs on X

Meta's Threads is on the up! Does this mean new opportunities will arise for brand/influencer collaborations?

Neve Fear-Smith
November 11, 2024
What is the Metaverse's Role in Shaping the Creator Economy?

What do brand marketers and influencers need to know about the metaverse?

Neve Fear-Smith
November 4, 2024
How Brands Can Drive Social Change with Influencers

Consumers want more from brands than their products, they want them to embody core values that resonate.

Neve Fear-Smith
October 31, 2024
What is shaping the future of retail?

Reflecting on our time at Shoptalk Fall, this is what we learned about the future of retail.

Neve Fear-Smith
October 23, 2024
What is the role of AI in social commerce?

AI is transforming the way we shop. Here's how your brand can utilize its capabilities.

Neve Fear-Smith
October 21, 2024
Breaking Down the Influencer Pay Gap with Charlotte Stavrou | Visionary Voices

Black influencers shockingly earn 34% less than their white counterparts. This pay gap isn’t just a statistic – it’s a call to action. Charlotte Stavrou Founder of SevenSix shares more on this episode of Visionary Voices.

Neve Fear-Smith
October 17, 2024
How Influencer Marketing is Shaping Holiday Shopping in 2024

Holiday shopping has started earlier, and influencers are playing a significant role.

Neve Fear-Smith
October 9, 2024
5 Black Entrepreneurs Shaping the Influencer Marketing Industry in the UK

Celebrating the Black entrepreneurs shaping the UK Influencer Marketing space.

Neve Fear-Smith
October 8, 2024