Ballentine's
Scroll down
To create buzz for the launch of RZA's x Ballantine's limited edition sriracha sauce, in collaboration with Flying Goose. Content needed to be innovative and celebrate the flavors of the whisky-infused sauce, whilst staying true to iconic Ballantine’s brand.

We partnered with 6 influencers across the UK and South Africa who each find inspiration in taste and culture to create engaging, conversation-starting content. Each influencer showcased how they incorporated the RZA x Ballantine’s sriracha sauce into a delicious recipe that stayed true to their content style and the brand ethos.

Territories

United Kingdom

South Africa

Platforms
TikTok
Instagram
Facebook
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Data Analysis

2,127,633

organic impressions

(233% of guarantee)

4.47%

engagement rate

95,000+

engagements

1

additional blog post

Contact us

Digital Voices is committed to protecting your privacy, and we’ll only use your personal information to provide the services you requested. We would like to contact you with industry insights, news and reports.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe and privacy policies, please review our Privacy Policy.

By clicking submit above, you consent to allow Digital Voices to store and process the personal information submitted above to provide you the content requested.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.