CoverGirl | COTY
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CoverGirl wanted to reignite the momentum of Clean Invisible Foundation by increasing brand awareness and driving engagement among Gen-Z consumers, particularly within US Hispanic and Black/African American communities.

We delivered by commissioning content from 12 micro to macro creators across IG, TT, and YT from their respective niches of cultural tastemaker, everyday beauty storyteller, and lifestyle and community leader. Whether a dedicated video or a mention, we encouraged creators to be fun and relatable and showcase CoverGirl in an authentic way.

Territories

United States

Platforms
TikTok
Instagram
YouTube
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

2.4m

organic views

vs. our 1,637,701 guarantee across

3.95%

engagement rate

vs. 1-3 % industry

$245k

EMV

97%

positive comment sentiment

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