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To generate awareness of DoorDash amongst US audiences, and to showcase the benefits of DashPass and being a Dasher through organic influencer content and paid amplification. Leading with creativity is a non-negotiable priority for our influencer strategy with DoorDash, with influencers being empowered to pitch their own creative visions that leave audiences intrigued, inspired, and entertained.

We have been working with DoorDash to position the app as a beloved brand in culture among Gen Z through long-term influencer partnerships and scroll-stopping creative content. Working with a range of influencers across different verticals as well as encouraging them to take the lead creatively has seen the majority of the content that has gone live outperform our predictions. Surpassing our guaranteed impression figure three months in advance due to the organic and seamless nature of our partnerships.


United States

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis


blended impressions


engagements on all content


engagement rate on TikTok


engagement rate on Instagram

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