DoorDash
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To generate awareness of DoorDash amongst US audiences, and to showcase the benefits of DashPass and being a Dasher through organic influencer content and paid amplification. Leading with creativity is a non-negotiable priority for our influencer strategy with DoorDash, with influencers being empowered to pitch their own creative visions that leave audiences intrigued, inspired, and entertained.

We have been working with DoorDash to position the app as a beloved brand in culture among Gen Z through long-term influencer partnerships and scroll-stopping creative content. Working with a range of influencers across different verticals as well as encouraging them to take the lead creatively has seen the majority of the content that has gone live outperform our predictions. Surpassing our guaranteed impression figure three months in advance due to the organic and seamless nature of our partnerships.

Territories

United States

Platforms
TikTok
Instagram
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

60M+

blended impressions

1.5M+

engagements on all content

7%

engagement rate on TikTok

4.5%

engagement rate on Instagram

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