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Duolingo is the world's number one way to learn a language and is the world’s most downloaded education app. The brand has become well known as a viral sensation on TikTok, loved by Gen Z. Duolingo aimed to continue this success beyond TikTok, and to build app awareness among a new demographic of UK Gen Z audiences on YouTube.

We partnered with Chunkz and Filly, two of the UK’s most recognizable influencers with Gen Z, and shot and produced an entertaining video of the two cooking a Colombian recipe with all instructions and ingredients written in Spanish, highlighting the ease and convenience of Duolingo.  The duo posted the content on thei own YouTube, Instagram and TikTok channels to engage the target audience. 


United Kingdom

Video Production and Editing
Campaign Management
Creative Strategy


organic impressions 


Achieved 110% of target 


average engagement rate 


TikTok engagement rate

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