Duolingo
Scroll down
Duolingo is the world's number one way to learn a language and is the world’s most downloaded education app. More recently, the brand is known as a viral sensation on TikTok, loved by Gen Z. Duolingo aimed to continue this success beyond TikTok, and to build app awareness among a new demographic of UK Gen Z audiences on YouTube.

We partnered with Chunkz and Filly, two of the UK’s most recognizable creators, who posted content on YouTube, Instagram and TikTok to target a Gen Z audience. We shot and produced an entertaining video of the two cooking a Colombian recipe with all instructions and ingredients written in Spanish, highlighting the ease and convenience of Duolingo. 

Territories

United Kingdom

Services
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy

3,321,525

organic impressions 

110%

Achieved 110% of target 

4.55%

average engagement rate 

7%

TikTok engagement rate

Contact us

Digital Voices is committed to protecting your privacy, and we’ll only use your personal information to provide the services you requested. We would like to contact you with industry insights, news and reports.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe and privacy policies, please review our Privacy Policy.

By clicking submit above, you consent to allow Digital Voices to store and process the personal information submitted above to provide you the content requested.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.