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The campaign aimed to drive mass awareness of the brand amongst potential Frubes customers and drive desire among kids and parents to try and buy frozen Frubes.

After analyzing the comments on influencer content produced for Frubes’ Halloween campaign, we recognized that audiences were excited about freezing the yogurt tubes in the warmer weather. We presented this information to Frubes, and together we shaped the #TryMeFrozen summer campaign.

We captivated a key buyer audience of parents, but also kids from 7 to 10 y/o with fun and original engaging content. This positioned Frozen Frubes as a summer snack they had to try and keep buying all summer long.


United Kingdom

Usage Rights and Repurposing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis


total blended (exceeding targets by 89%).


Positive brand sentiment across all content.

EPOS data from the 8-week campaign presented that: 
  • 6% increase in Frubes sales and an 8% increase in volume within physical stores during the campaign period. 
  • +34% more consumers bought into the brand from the Frubes #TryMeFrozen campaign. 
  • +47% more Frubes buyers made purchases at least twice in the 8-week activation. 
  • Without the growth in Frubes, the total yogurt category would have declined -1%.

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