We partnered with 4 different creators who spoke to a range of customer profiles, to integrate Grind into a relevant YouTube video. These integrations were designed to educate audiences on Grind at Home, drive deep brand love and highlight the benefits of becoming a Grind subscriber.
YouTube views (exceeding our target of 200,000 by 824%)
IG impressions (exceeding our target of 150,000 by 275%)
average watch time on YouTube
positive comment sentiment