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To raise mass brand awareness of Grind’s at home offering, and drive new subscribers for Grind’s coffee products within the UK market through authentic partnerships with YouTube creators.

We partnered with 4 different creators who spoke to a range of customer profiles, to integrate Grind into a relevant YouTube video. These integrations were designed to educate audiences on Grind at Home, drive deep brand love and highlight the benefits of becoming a Grind subscriber.


United Kingdom


Campaign Management
Creative Strategy
Data Analysis


YouTube views (exceeding our target of 200,000 by 824%)


IG impressions (exceeding our target of 150,000 by 275%)

10 min 19 sec

average watch time on YouTube


positive comment sentiment 

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