To address this issue, Hinge wanted to create an ongoing program called NFAQ (Not-So-Frequently Asked Questions). NFAQ is an untraditional Q+A resource addressing the questions the queer community need answered the most.
We were tasked to source 7 influencers based in the US who were cultural catalysts within their communities. Each chose NFAQs that they felt strongly about and shared their answers on either TikTok and/or Instagram. Paid usage rights were negotiated for Hinge to share all NFAQ answers via brand-owned channels, billboards, and murals throughout key cities across the US.
The campaign created a safe and public space for asking not-so Frequently Asked LGBTQ dating questions.
We represented people of different races, genders, sexualities, in public spaces.
We used the power of influencers in OOH advertising.