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Historically, Hinge has been perceived as a heteronoramative dating app to LGBTQIA+ singles. Unlike their straight or cis counterparts, LGBTQIA+ folks have fewer resources to follow when it comes to their identity, dating lives & relationships. To address this issue, Hinge wanted to create an ongoing program called NFAQ (Not-So-Frequently Asked Questions). NFAQ is an untraditional Q+A resource addressing the questions the queer community need answered the most.

We sourced 7 influencers based in the US who were cultural catalysts within their communities. Each chose NFAQs that they felt strongly about and shared their answers on either TikTok and/or Instagram. Paid usage rights were negotiated for Hinge to share all NFAQ answers via brand-owned channels, billboards, and murals throughout key cities across the US.


United States

Usage Rights and Repurposing

The campaign created a safe and public space for asking not-so Frequently Asked LGBTQ dating questions.

We represented people of different races, genders, sexualities, in public spaces.

We used the power of influencers in OOH advertising.

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