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Launch a disruptive campaign to drive awareness and word of mouth around the release of the movie “The Hunger Games: The Ballad of Songbirds and Snakes” in the US, UK, and Europe. The aim was to create buzz around the release in a way that inspires UGC and fills the feeds of lovers of the books, watchers of the previous releases, and the new generation who are yet to become invested in the franchise, and ultimately purchase movie theatre tickets. We were also tasked in under 7 days to make a buzzworthy splash with an influencer at the Premiere in London.

We partnered with 14 mid-tier influencers within comedy, art, music, and fashion to produce a total of 28 highly creative pieces of content across Instagram, TikTok, and YouTube. Amongst the 15 influencers we partnered with, Tyler Warwick and Joel Sunny were strategic choices, given their history with Hunger Games-related content and dramatic violin covers, respectively. We also partnered with macro-influencer “Tube Girl” who created a viral moment across TikTok and Instagram on the red carpet in London.


United States

United Kingdom


Usage Rights and Repurposing
Campaign Management
Creative Strategy
Data Analysis


organic impressions (567% over target)


engagement rate


positive brand sentiment


Impressions from additional organic influencer UGC


Impressions from media coverage of Tube Girl’s red carpet appearance

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