Lionsgate
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We had just seven days to make a buzzworthy splash with an influencer at the Hunger Games premiere in London. The disruptive campaign needed to drive awareness and word of mouth around the release of the movie “The Hunger Games: The Ballad of Songbirds and Snakes” in the US, UK, and Europe. Creator content needed to inspire UGC and fill the feeds of lovers of the books, watchers of the previous releases, and the new generation who are yet to become invested in the franchise.

We partnered with 14 mid-tier influencers within comedy, art, music, and fashion to produce a total of 28 highly creative pieces of content across Instagram, TikTok, and YouTube. Amongst the 15 influencers we partnered with, Tyler Warwick and Joel Sunny were strategic choices, given their history with Hunger Games-related content and dramatic violin covers, respectively. We also partnered with macro-influencer “Tube Girl” (Sabrina Bahsoon), who created a viral moment across TikTok and Instagram on the red carpet in London.

Territories

United States

United Kingdom

Germany

Platforms
TikTok
Instagram
YouTube
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Data Analysis

+10,000,000

organic impressions (567% over target)

11.6%

engagement rate

99%

positive brand sentiment

2,500,000

Impressions from additional organic influencer UGC

3,100,000

Impressions from media coverage of Tube Girl’s red carpet appearance

2 Award Nominations

Shorty’s and DigiDay

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